In today’s In The Trenches article on Search Engine Land, Josh Dreller noted that the Google Conversion Tracking tool now allows advertisers to track up to 30 unique conversion events, up from a mere 5 events. We’re pretty excited about that much needed improvement, as well as this one: Google AdWords now allows advertisers to test their conversion tracking without clicking on their own ads!
Google has always had the irritating habit of charging advertisers to test conversion tracking, and I assume that the reason they continued this practice for so long is because it’s accounted for an extra bit of pocket change. Google’s previous suggestion on conversion verification was either