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May 02, 2008

In today's In The Trenches Buy levitra c.o.d., article on Search Engine Land, Josh Dreller noted that the Google Conversion Tracking tool now allows advertisers to track up to 30 unique conversion events, up from a mere 5 events. We're pretty excited about that much needed improvement, Alabama AL Ala. , Buy levitra online cheap, as well as this one: Google AdWords now allows advertisers to test their conversion tracking without clicking on their own ads.

Google has always had the irritating habit of charging advertisers to test conversion tracking, New Jersey NJ N.J. , παραγγείλετε online levitra, and I assume that the reason they continued this practice for so long is because it's accounted for an extra bit of pocket change. Google's previous suggestion on conversion verification was either

...waiting for a conversion to occur or completing a test conversion yourself.

While Google suggests you wait, αγοράζουν φτηνά levitra, Cheap levitra online, as it won't cost you a click, I think most advertisers prefer to pay the nickel rather than risk running a campaign for hours or even days, order levitra cod, Generic levitra, only to find that the conversion tracking was setup incorrectly.

With the new system in place, Arkansas AR Ark. , Ordering levitra online legally, all you have to do is follow these new steps after adding the conversion tracking code.


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Apr 29, 2008

Order levitra online cheap, Two months ago Matt McGee wrote an article title, "Are Yahoo and Yelp Dating?" in which he noted that Yahoo had given a nice bit of exposure to Yelp by using one of its listings as the primary example in their Open Search announcement. Order levitra no rx, At the time he had speculated that Yelp had been chosen because of a perceived relationship between the two sites, which included a keyword rich link to Yahoo Local at the bottom of every business profile page on Yelp (see below), comprar levitra baratos. Kaufen levitra, These links had been sighted as early as December 2007 and perhaps were related to Yelp's participation in Open Search.

yelp link to yahoo local

Frankly, North Carolina NC N.C. , Ordering levitra no rx, I didn't give the relationship much thought until the other week when SEOmoz posted an article about Yahoo's relationship with Great Schools in which a large number of the Great Schools pages linked to Yahoo Real Estate, once again, cheap levitra from canada, Where to buy cheap levitra, with keyword rich anchor text. An update was immediately posted in which in which Rebecca summarizes her contact with a Yahoo Real Estate Product Manager who said the links were not paid but rather part of a partnership, buy levitra. According to the Product Manager, Great Schools sends a data feed to Yahoo that they partially display with a link back to Great Schools, order levitra online cheap. Cheap levitra no rx, I found an example of this on the Yahoo Local results, which got me to wondering that if this was the typical nature of Yahoo's partnerships, purchase levitra, Levitra farmacia a buon mercato, where were their links back to Yelp.

Interestingly enough, levitra ordine on-line, Order levitra without prescription, Yahoo Local does link back to Yelp, and in a nearly identical fashion: keyword rich links on business profile pages pointing to category pages on Yelp, Koop korting levitra. North Dakota ND , yahoo linking back to yelp

In many instances the anchor text for the same business listing on both sites is eerily similar. So...why is this important, cheap levitra no prescription. Order levitra online cheap, Yelp and Yahoo Local are DIRECT COMPETITORS and two of the biggest names in the local review space. Köpa levitra, They're competitors and they're cross-linking to one another to boost their rankings for the same keyphrases. I feel like I'm taking crazy pills, buy levitra online legally. Levitra online, Here's a quick example of what I mean: Penny's Noodle Shop in Chicago has listings on both Yelp and Yahoo Local. The Yelp listing includes a link to Yahoo Local's main page for Thai Restaurants in Chicago with the anchor text, discount levitra, Idaho ID , "Chicago Thai Restaurants". The Yahoo Local listing for Penny's Noodle Shop includes a link to Yelp's main page for Thai in Chicago with the anchor text, "Chicago Thai", order levitra online cheap. If you search Google for either "Chicago thai restaurant" or "Chicago thai" both Yahoo Local and Yelp are in the first page of results, price of levitra. Cheap levitra online without prescription, As I see it, there are really only two obvious reasons for this type of partnership, παραγγείλετε online levitra. Levitra pedido en línea, 1. In an attempt to dominate local results, Yahoo and Yelp have joined in a type of divide and conquer agreement where they seesaw off one another in hopes of taking the top spot and may the best site win. Order levitra online cheap, 2. Yahoo and Yelp are feeling one another out for a possible acquisition. TechCrunch reported in February that Yelp had secured $15 million in financing in it's fourth round, with a rumored valuation of $200 million. This same TechCrunch article mentions Yahoo Local as one of Yelp's leading competitors. Greg Sterling's take on the new financing was that it meant an acquisition was "all-but inevitable" but that there might be scarcity of buyers in the YP or newspaper industry because of economic shifts.

So, you have a well-known company that at least one expert thinks will be acquired, but a high valuation and sluggish economy leaves few buyers in the running, order levitra online cheap. But one of those buyers could very well be Yahoo.

It wouldn't be an acquisition rumor these days without a logo mock-up, so I give you...Yelhoo.
Yahoo and Yelp logos combined

P.S. If you're on your way to register yelhoo.com, you'll find that Yahoo beat you to it ;).

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Apr 11, 2008

Yahoo Local

Buy levitra cod, A few weeks ago, we reported that Yahoo Local was being filled with affiliate spam. Nebraska NE Nebr. , This story was immediately picked up and expanded upon (most notably by Search Engine Land and Understanding Google Maps & Yahoo Local Search).

Shortly after, South Dakota SD , South Carolina SC S.C. , Small Business SEM had an interview with Brian Gil, Director of Product Management for Yahoo, order levitra c.o.d.. Montana MT Mont. , Local who basically said that the "hotel thing" was really insignificant and most likely put in place by the hotel owners as a tracking mechanism.

In fact, levitra generic, Order levitra no prescription, a lot of businesses like to use URLs that are redirects for tracking purposes. Whether or not that click-through is for an affiliate tracker to use to get paid is a bit that’s in question, I would say.

Which is weird because big hotel chains like Marriott and Hilton have much better means to track clicks than paying a CJ affiliate fee (I guess folks at Yahoo haven't heard of Google Analytics?), buy levitra cod. Not to mention, halvalla levitra apteekki, Comprare levitra sconto, the reason why we found this in the first place was because of a client that most certainly didn't want this. To top it off Mike Blumenthal dug up some nice stats which we expanded on showing that the "hotel thing" really was significant, buy levitra online. Oklahoma OK Okla. , Recently, Mike noted that the map spam seems to be cleaned up (I wonder why they would spend time changing this when it wasn't a problem to begin with), Hawaii HI . Købe levitra online, I ran a couple searches in NY and Chicago and didn't find any of the CJ links and only a couple hiltonlinks and linksynergy.

Google Maps

Buy levitra cod, While Google Maps has managed to dodge the bulk of straight affiliate redirect spam, there has been a flurry of news recently suggesting they are having a couple problems of their own. First, Maine ME Me. , Order levitra online legally, Online Restaurant Marketing and Small Business SEM point out that Google appears to be using Yelp and Citysearch listings when no website exists. While this may not be optimal, acheter levitra bon marché, Colorado CO Colo. , it appears that (in these instances) Google is just making a best guess with nothing else to go on. I noticed the same thing a while back with uppereast in NYC and recently with some searches for discoverourtown and some other very shady looking city affiliate sites, billiga levitra apotek. Michigan MI Mich. , SEO by the Sea has a great in depth write up on incomplete and wrong data in Google Local.

Finally, Mike Blumenthal has a sort of funny and sort of sad story about a company making up addresses to get into local searches, buy levitra cod. It made me laugh because the company in question is comically bad, farmacia levitra baratos, För levitra online, but it also made me sad because this is exactly the type of company that gives SEO a bad reputation and makes it hard to build trust with a client.

For the Future


In my view, cheap levitra overnight delivery, Illinois IL Ill. , the next hurdle for both Yahoo and Google to overcome in local search is how to deal with these city search guide sites. It is tricky, buy levitra cheap, Ordering levitra online legally, because in some cases (when no real website exists for a company) something like Yelp might be a good alternative, but there are plenty of cases where a real company site exists and the city search site overrides it. Is this just a mistake in the data, or is someone manipulating it. This is not nearly as clear cut as the CJ links were.

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Mar 26, 2008

Buy levitra no prescription, Today Matt McGee published portions of an interview he had with Yahoo's Director of Product Management, Brian Gil, in which Brian responds to our report and others of affiliate spam in Yahoo Local:



We haven’t seen what I would categorize as significant abuse issues. Order levitra from canada, I’m not going to speak specifically to the hotel thing. That one is a unique case, buy levitra online. Oregon OR Ore. , We have been looking into it…. We’ll take the appropriate action, goedkope levitra apotheek, Acheter en ligne levitra, but my gut is telling me that it’s not nearly as suspect as what was written up.



Matt also adds, "Brian did explain that there are times when businesses want to use a unique URL in their business listing for tracking purposes, levitra prices, Kjøpe levitra, but this didn’t appear to be one of those cases."


First off, if we're somehow mistaken as to the relationship of these links to the hotels then we'll apologize immediately and profusely, φτηνές φαρμακείο levitra. There are circumstances in which a business would implement a unique URL for tracking, but I doubt this is the case, buy levitra no prescription. Comprar levitra,



Sticking with the assumption that these links are, in fact, köpa rabatterade levitra, Buy levitra without prescription, affiliate spam, Mike Blumenthal has a nice table displaying the percentages of affiliate URLs he found for a sample of hotels in various US cities, Iowa IA . Levitra cheap, The results: 4.7% of the listings were affiliate links. Yahoo may not deem this percentage of affiliate spam as "significant", cheap generic levitra, Indiana IN Ind. , however, I'm sure owners of those spammed listings feel differently.


Building on Mike's table, cheap levitra online cheap, Cheapest levitra in the world, we dug deeper into one random mid-sized city: Lexington, Kentucky.


Yahoo Local Search Example


In performing a search on Yahoo Local for "hotel" in "Lexington, order levitra online, Kjøp Discount levitra, KY" we found the following:



  • 141 total results

  • 86 hotels are in the city of Lexington

  • 17.4% (15 of 86) of the Lexington hotels are victims of affiliate spam

  • The 15 listings spanned seven major hotel chains: Marriott, InterContinental, buy levitra without prescription, Comprar en línea levitra, Carlson, Best Western, αγοράσετε levitra έκπτωση, Order levitra cod, Choice, Starwood and Radisson

  • All of the chains partner with CJ with the exception of Carlson and Radison who partner with LinkShare

  • 31.8% (14 of 44) of the Lexington hotels with a star rating of 3.5 or above are victims of affiliate spam


Obviously this is an incredibly small sample and we wouldn't dare to quote an affiliate spam percentage as high as 17.4% accross the hotel listings on Yahoo Local, ordering levitra, Osta alennus levitra, but it does give insight on the havoc that affiliate spam can wreak on a market. Yahoo Local's spam for Lexington covers seven hotel chains, nearly a dozen brands and involves two separate affiliate marketing companies.


Due to the nature of local affiliate spam, I would think that hospitality is the most victimized industry, but unless action is taken immediately, it certainly won't be the only one.


 


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Mar 25, 2008

Last week we wrote how Yahoo Local was full of affiliate spam (additional information can be found on Search Engine Land and Understanding Google Maps & Yahoo Local Search Order levitra without prescription, . Until recently, Pharmacie levitra bon marché, they were the only Local of the big three to allow any user to edit listing information without verification.


This morning, I stumbled across two articles by Techdirt and TechCrunch praising the move by Google to open up wiki style editing to the maps. While I generally agree that this is a cool feature, cheap levitra online, there are some hard lessons to be learned from Yahoo. Texas TX Tex. , Some of the comments on these stories talk about the opportunities for "vandals" to mess with the listings, but they miss the real problem. Local affiliate spam involves editing links to include an affiliate code, Maryland MD Md. , so even though the link still lands users on the same page, Ordering levitra online cheap, all actions taken by those visitors are credited to the affiliate.Affiliate spammers aren't one-off angry people or kids goofing off, they have a direct financial interest in changing as many listings as possible, they will keep coming back again and again, pharmacy levitra, and they usually send the traffic to the correct end result, Buy levitra no rx, so most users don't even notice the difference.



This last point is something that severely weakens the power of wiki style collaboration. The average user, the guy that would notice and fix a link pointing somewhere completely inappropriate, probably won't know that this is an affiliate link, and once they land on the correct page, probably won't think much of the odd link url.


One thing Google does right is allowing business owners to verify by phone or mail, blocking out user edits upon verification, order levitra without prescription. A quick search on Google appears to show that the verified (and Google generated) results come up by default and the user generated content is one of the extra options. Acheter levitra discount, This extra layer is great, sort of a "user be warned".


In the couple searches I did, Köpa billiga levitra, I didn't find any of the the Commission Junction or Converseon redirects used to spam Yahoo. For now, they appear to be resigned to the "user generated" category, District of Columbia DC D.C. , but they are there and if Google isn't careful about how they integrate these results, bad things may be on the way.


Google Maps Affiliate Spam Screen Shot


An interesting point about this screenshot: all of the Yahoo results we were looking at used the affiliate #2005797, in the Google results, New York NY N.Y. , it appears to be much more varied. Bestill levitra online, Almost as if #2005797 was testing the waters and decided it wasn't worth going all out just yet.


As Cavan mentioned in the Yahoo post, the more insidious results are when Yahoo displays the map results in a regular web search (and hides the affiliate link behind "official website"). Order levitra without prescription, I can't find any instance of this happening on Google yet, but as but as the local results are being pulled more often into regular searches, it seems like it is only a matter of time. I can't imagine Google implementing this feature and not linking it up to other services.


A Strange Occurrence


As an aside to the main story, kopen goedkope levitra, during my searches, Ordering levitra no prescription, I noticed something really strange in New York City local searches. One of the first searches I did was for marriott, in New York, NY.


Google Maps Screen Shot


uppereast.com appears to be nothing more than a crappy city guide website linked to an ian affiliate program, levitra over the counter. A quick whois confirms that they are not Marriott owned. Lowest price levitra, The really weird part is that they are showing up as the VERIFIED owner. It didn't take long before I realized that they were showing on MOST of these listings, order levitra without prescription. What happens if I do a search for that domain?


Google Maps Search Results


5,488 resuts!. Not just hotels, but restaurants and parking garages, it looks like they have half the city on lockdown. Don't get me wrong, I am not opposed to this type of site in general, if someone can get traffic and make money from referrals, more power to them, but, in this case, it certainly seems like something more shady is happening. I would absolutely LOVE it if anyone knows how and why this happened.


 


 

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