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admin — Wed, 14 Oct 2009 17:32:55 +0000

The blogosphere is abuzz with the publication of an inflammatory blog post entitled Cheap soma from canada, "Spammers, Evildoers, and Opportunists," written by a web designer by the name of Derek Powazek. The short version of his thoughts is that SEO is pure snakeoil, that good SEO is just good design, and no one should ever pay for SEO.

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Part of Derek's whole problem is a confusion and distortion of terms. "SEO" is a term beloved by many and despised by still more. It doesn't fully describe the methods and/or tactics involved in promoting a website online. "Online Marketing" or "Internet Marketing" is a better catch-all term. What Derek means by SEO is in truth "shady spammers who try to game the system in various dishonest ways." Guess what - most online marketers don't do that. Of course everyone is against that - but he's putting forth his narrow view and experience of this topic as Truth.

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