A good way to get any news about your company out to journalists, bloggers and other industry insiders is through online press releases. There are numerous websites that offer this service (some are free, but many of the most trusted ones are not), so submitting one has really never been easier. But, an online press release shouldn’t be treated the exact same way as regular press release.
Think of an online press release as an extension of your SEO-compliant website: it should contain plenty of relevant keywords in the text, but not be spammy, have clearly defined sections/titles (instead of an H1 or H2, headlines and subheads), links back to your site, and images or other media that will grab a reader’s attention.
Keep in mind, if you haven’t done keyword research for your site in a while (six months to a year), it’s a good idea to revisist those, as well, before preparing your press release. And don’t forget to add any new words you may discover to your site!