For many people, the Bounce Rate shown in their Google Analytics account is easily, but mistakenly ignored. A bounce rate tells you the percentage of traffic you received that left your site right away, for whatever reason (the site wasn’t what they were looking for, or, most importantly to you, wasn’t quality enough or lacked clear calls to action, etc…).
If your bounce rate is more than 50 percent, you should take a closer look at your site to see how to make improvements, especially now that it has been confirmed that high bounce rates are factored into Google’s algorithm for search engine ranking. So, you may have a great site with a lot of quality content, but if there’s something confusing about it that turns visitors away, you may actually begin to drop in the rankings. Moral of the story: don’t ignore your bounce rate!