A new study shows that only 15 percent of Fortune 500 companies use blogs to communicate with consumers. That’s pretty shocking from the consumer perspective as well as an Internet marketing. But the real question is why?
According to SearchRank, many companies–smaller ones included–don’t realize they can set up a blog for no cost. They also think they have nothing to write about, which is probably one of the biggest misconceptions when it comes to blogs. If you have business (of any kind), you have plenty to say: from industry news, company news, opinions on industry-related news and events, etc. The list goes on and on.
Think you can’t benefit from a blog? Think again. A blog is an easy way to get your news and views out there, to share information and also get inbound links to your site. There’s nothing to lose.