Posts Tagged ‘social media marketing’

A new year, a perfect time to start social media marketing

Dec 31, 2008

We’ve stressed the importance of jumping on the social media bandwagon before, and maybe you’ve realized that just about every successful company is involved in it, to some degree. Maybe now you’ve realized that this really isn’t just a fad, or simply something college students utilize to update their buddies on what they’re doing.Social media, when used correctly, is actually a very useful way to market your brand or business. Everyone is catching on. Stuntdubl offers their Nine Reasons Why, but these are probably the most important reasons:

1. Your competition is doing it. Most likely. Or, like you, will be soon.

2. Your customers are using it. Almost without a doubt, to some degree, whether they realize it or not.

3. More social = more search. More search = more customers. More customers = more business. It’s not rocket science.

4. It’s “grassroots.” It’s cheap. It takes time, sometimes a lot of it, sure. But there’s no cost to actually belong to social media sites, so it’s worth utilizing.

5. You can reach a lot of people at once. It’s a great way to send out information (as long as you’re not spamming) immediately.

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Why bother with social media marketing

Aug 11, 2008

Traffikd has an interesting post on their 13 reasons why social media marketing is worth your time, including “it’s free,” which is, of course, everyone’s favorite part. They also list:

It’s flexible. True, there are tons of different options, from social networking sites like Facebook to bookmarking sites like Digg or StumbleUpon. And, if you’re not seeing results from one, you can try another one (or 10!). And, since it’s free, there’s no limit to how many options you try at once.

It offers quick results. It’s possible to create content that’s seen instantly by hundreds, if not thousands of people. Of course, the trick is to make it quality content that people will actually care about, not just skim.

social media marketing options

And, my personal favorite reason: The future of the Internet is social. The future? Even the present is highly social, and that will only increase with time. More and more companies and brands are plugging into their demographics in the way their demographic is preferring to get their information: online. Through blogs, Twitter, RSS feeds and more, marketers are reaching a larger audience faster than ever before, and that’s not a trend that’s likely to go away–ever.

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