Posts Tagged ‘yahoo local’

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Apr 11, 2008

Yahoo Local

Buy levitra cod, A few weeks ago, we reported that Yahoo Local was being filled with affiliate spam. Nebraska NE Nebr. , This story was immediately picked up and expanded upon (most notably by Search Engine Land and Understanding Google Maps & Yahoo Local Search).

Shortly after, South Dakota SD , South Carolina SC S.C. , Small Business SEM had an interview with Brian Gil, Director of Product Management for Yahoo, order levitra c.o.d.. Montana MT Mont. , Local who basically said that the "hotel thing" was really insignificant and most likely put in place by the hotel owners as a tracking mechanism.

In fact, levitra generic, Order levitra no prescription, a lot of businesses like to use URLs that are redirects for tracking purposes. Whether or not that click-through is for an affiliate tracker to use to get paid is a bit that’s in question, I would say.

Which is weird because big hotel chains like Marriott and Hilton have much better means to track clicks than paying a CJ affiliate fee (I guess folks at Yahoo haven't heard of Google Analytics?), buy levitra cod. Not to mention, halvalla levitra apteekki, Comprare levitra sconto, the reason why we found this in the first place was because of a client that most certainly didn't want this. To top it off Mike Blumenthal dug up some nice stats which we expanded on showing that the "hotel thing" really was significant, buy levitra online. Oklahoma OK Okla. , Recently, Mike noted that the map spam seems to be cleaned up (I wonder why they would spend time changing this when it wasn't a problem to begin with), Hawaii HI . Købe levitra online, I ran a couple searches in NY and Chicago and didn't find any of the CJ links and only a couple hiltonlinks and linksynergy.

Google Maps

Buy levitra cod, While Google Maps has managed to dodge the bulk of straight affiliate redirect spam, there has been a flurry of news recently suggesting they are having a couple problems of their own. First, Maine ME Me. , Order levitra online legally, Online Restaurant Marketing and Small Business SEM point out that Google appears to be using Yelp and Citysearch listings when no website exists. While this may not be optimal, acheter levitra bon marché, Colorado CO Colo. , it appears that (in these instances) Google is just making a best guess with nothing else to go on. I noticed the same thing a while back with uppereast in NYC and recently with some searches for discoverourtown and some other very shady looking city affiliate sites, billiga levitra apotek. Michigan MI Mich. , SEO by the Sea has a great in depth write up on incomplete and wrong data in Google Local.

Finally, Mike Blumenthal has a sort of funny and sort of sad story about a company making up addresses to get into local searches, buy levitra cod. It made me laugh because the company in question is comically bad, farmacia levitra baratos, För levitra online, but it also made me sad because this is exactly the type of company that gives SEO a bad reputation and makes it hard to build trust with a client.

For the Future


In my view, cheap levitra overnight delivery, Illinois IL Ill. , the next hurdle for both Yahoo and Google to overcome in local search is how to deal with these city search guide sites. It is tricky, buy levitra cheap, Ordering levitra online legally, because in some cases (when no real website exists for a company) something like Yelp might be a good alternative, but there are plenty of cases where a real company site exists and the city search site overrides it. Is this just a mistake in the data, or is someone manipulating it. This is not nearly as clear cut as the CJ links were.

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Mar 18, 2008

Order levitra no prescription, We were planning on saving this post for the launch of our new site and blog in April, but Greg Sterling's article on Search Engine Land yesterday has prompted us to change our schedule. Ordering levitra without prescription, Google recently announced that they will allow anyone to edit the local listings in Google Maps, so long as that listing has not been claimed by a business owner, Pennsylvania PA Penn. . Buy cheap levitra online, Greg touched on the possible negative implications of increased community involvement and included this statement:

Hanke acknowledged that there were some risks in doing this -- Yahoo has had a similar system in place for some time without incident -- but he stressed the value of getting the community involved in cleaning up and improving the database.

"Yahoo has had a similar system in place for some time without incident"...although it's not clear whether this point was made by the author or Google Director of Maps & Earth, John Hanke, levitra online kopen, Köpa levitra online, (it was Greg - thanks for the clarification) it would seem unwise to use Yahoo as proof of concept. Due to Yahoo's open edit policy, levitra no prescription, Rabatt kaufen levitra, Yahoo Local appears to be systematically sprinkled with affiliate spam.  We first noticed this behavior doing research for a downtown Chicago hotel.

Primarily involving large hotel chains, buy levitra cod, Buy levitra c.o.d., you can see the ease with which an affiliate can replace direct links in Yahoo with an affiliate link in order to benefit from a hotel's local listing. In the example below you'll notice that a search on Yahoo Local for "Marriott hotel" that the official site for Marriott New York Financial Center shows as tkqlhce.com, order levitra no prescription.

Yahoo local spam example 1

This link will eventually lead users to the appropriate page on Marriot's Web site, buy levitra no prescription, Levitra en ligne afin, but not before first being directed through a Commission Junction tracking page.

Yahoo local spam example 2

It's possible that many users and business owners will notice these unusual links when viewing results in Yahoo Local, Minnesota MN Minn. , Ordering levitra pills, but where they really fly under the radar is in Yahoo's search results featuring local listings.

Yahoo local spam example 3

In the example above, buy levitra from canada, Wisconsin WI Wis. , the affiliate link is disguised by Yahoo's use of "Official Site" in the anchor text. In these cases, Rhode Island RI R.I. , Om levitra online, it seems far less likely that the affiliate links will be noticed by users or business owners, and may account for the majority of traffic for the affiliate, levitra.

Yahoo local spam example 4 Order levitra no prescription, We found numerous examples of this type of affiliate spam in Yahoo Local for the major hotel chains, including Marriott and Starwood, in local results for New York, Chicago, Denver and Los Angeles. Levitra without prescription, In each instance, the links went through one of a handful of CJ affiliate domains, Massachusetts MA Mass. , Osta levitra online, all using the same affiliate ID.

Hilton hotel listings also seem to have the same issues, generic levitra, Cheap levitra without prescription, redirecting through hiltonlinks.com, which is managed by Converseon, order levitra. Arkansas AR Ark. , So, how many instances of affiliate spam are there on Yahoo Local. Tough to tell exactly, but according to Yahoo, the domain in the examples above can be found on more than 14,000 indexed pages, and that's just for one domain.

Yahoo, like Google, also prohibits listings from being edited once they've been verified by the business owner, but based on the number of unverified listings in the engines, it will take more than verification to protect the credibility of their search results, order levitra no prescription.

Note: This is where you want to start if you're interested in verifying a local listing on Google and Microsoft Live. It appears that the only way to attain merchant verification through Yahoo is to advertise on Yahoo Local.

EDIT: Update to the Yahoo. Local results.

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