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Jamie — Fri, 11 Apr 2008 15:31:08 +0000

Yahoo Local

Ordering soma online cheap, A few weeks ago, we reported that Yahoo Local was being filled with affiliate spam. Colorado CO Colo., This story was immediately picked up and expanded upon (most notably by Search Engine Land and Understanding Google Maps & Yahoo Local Search).

Shortly after, price of soma, Discount soma, Small Business SEM had an interview with Brian Gil, Director of Product Management for Yahoo, cheap soma bars. Acheter soma bon marché, Local who basically said that the "hotel thing" was really insignificant and most likely put in place by the hotel owners as a tracking mechanism.

In fact, buy soma online cheap, Comprar en línea soma, a lot of businesses like to use URLs that are redirects for tracking purposes. Whether or not that click-through is for an affiliate tracker to use to get paid is a bit that’s in question, I would say.

Which is weird because big hotel chains like Marriott and Hilton have much better means to track clicks than paying a CJ affiliate fee (I guess folks at Yahoo haven't heard of Google Analytics?), ordering soma online cheap. Not to mention, Tennessee TN Tenn., Ohio OH, the reason why we found this in the first place was because of a client that most certainly didn't want this. To top it off Mike Blumenthal dug up some nice stats which we expanded on showing that the "hotel thing" really was significant, soma without a prescription. Cheap soma, Recently, Mike noted that the map spam seems to be cleaned up (I wonder why they would spend time changing this when it wasn't a problem to begin with), cheapest soma online. Pharmacy soma, I ran a couple searches in NY and Chicago and didn't find any of the CJ links and only a couple hiltonlinks and linksynergy.

Google Maps

Ordering soma online cheap, While Google Maps has managed to dodge the bulk of straight affiliate redirect spam, there has been a flurry of news recently suggesting they are having a couple problems of their own. First, soma ordine on-line, Georgia GA Ga., Online Restaurant Marketing and Small Business SEM point out that Google appears to be using Yelp and Citysearch listings when no website exists. While this may not be optimal, kjøpe soma, Louisiana LA, it appears that (in these instances) Google is just making a best guess with nothing else to go on. I noticed the same thing a while back with uppereast in NYC and recently with some searches for discoverourtown and some other very shady looking city affiliate sites, where to buy soma. Ordering soma online without prescription, SEO by the Sea has a great in depth write up on incomplete and wrong data in Google Local.

Finally, Mike Blumenthal has a sort of funny and sort of sad story about a company making up addresses to get into local searches, ordering soma online cheap. It made me laugh because the company in question is comically bad, köpa billiga soma, Soma prices, but it also made me sad because this is exactly the type of company that gives SEO a bad reputation and makes it hard to build trust with a client.

For the Future

In my view, cheap soma from canada, Ordering soma from canada, the next hurdle for both Yahoo and Google to overcome in local search is how to deal with these city search guide sites. It is tricky, cheapest soma, Iowa IA, because in some cases (when no real website exists for a company) something like Yelp might be a good alternative, but there are plenty of cases where a real company site exists and the city search site overrides it. Is this just a mistake in the data, or is someone manipulating it. This is not nearly as clear cut as the CJ links were.

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Jamie — Tue, 18 Mar 2008 21:10:17 +0000

Buy soma no prescription, We were planning on saving this post for the launch of our new site and blog in April, but Greg Sterling's article on Search Engine Land yesterday has prompted us to change our schedule. Acheter soma bon marché, Google recently announced that they will allow anyone to edit the local listings in Google Maps, so long as that listing has not been claimed by a business owner, discount soma. Hawaii HI, Greg touched on the possible negative implications of increased community involvement and included this statement:

Hanke acknowledged that there were some risks in doing this -- Yahoo has had a similar system in place for some time without incident -- but he stressed the value of getting the community involved in cleaning up and improving the database.

"Yahoo has had a similar system in place for some time without incident"...although it's not clear whether this point was made by the author or Google Director of Maps & Earth, John Hanke, acheter soma discount, Cheap soma overnight delivery, (it was Greg - thanks for the clarification) it would seem unwise to use Yahoo as proof of concept. Due to Yahoo's open edit policy, Acheter en ligne soma, Kjøpe soma online, Yahoo Local appears to be systematically sprinkled with affiliate spam. We first noticed this behavior doing research for a downtown Chicago hotel.

Primarily involving large hotel chains, order soma from canada, Delaware DE Del., you can see the ease with which an affiliate can replace direct links in Yahoo with an affiliate link in order to benefit from a hotel's local listing. In the example below you'll notice that a search on Yahoo Local for "Marriott hotel" that the official site for Marriott New York Financial Center shows as tkqlhce.com, buy soma no prescription.

This link will eventually lead users to the appropriate page on Marriot's Web site, New York NY N.Y., Ordering soma online cheap, but not before first being directed through a Commission Junction tracking page.

It's possible that many users and business owners will notice these unusual links when viewing results in Yahoo Local, Utah UT, παραγγείλετε online soma, but where they really fly under the radar is in Yahoo's search results featuring local listings.

In the example above, acheter soma, Soma farmacia a buon mercato, the affiliate link is disguised by Yahoo's use of "Official Site" in the anchor text. In these cases, order soma bars, φτηνές φαρμακείο soma, it seems far less likely that the affiliate links will be noticed by users or business owners, and may account for the majority of traffic for the affiliate, Rhode Island RI R.I..

Buy soma no prescription, We found numerous examples of this type of affiliate spam in Yahoo Local for the major hotel chains, including Marriott and Starwood, in local results for New York, Chicago, Denver and Los Angeles. North Dakota ND, In each instance, the links went through one of a handful of CJ affiliate domains, billig soma apotek, Köpa rabatterade soma, all using the same affiliate ID.

Hilton hotel listings also seem to have the same issues, order soma no prescription, Køb billige soma, redirecting through hiltonlinks.com, which is managed by Converseon, soma for sale. Bestill soma online, So, how many instances of affiliate spam are there on Yahoo Local. Tough to tell exactly, but according to Yahoo, the domain in the examples above can be found on more than 14,000 indexed pages, and that's just for one domain.

Yahoo, like Google, also prohibits listings from being edited once they've been verified by the business owner, but based on the number of unverified listings in the engines, it will take more than verification to protect the credibility of their search results, buy soma no prescription.

Note: This is where you want to start if you're interested in verifying a local listing on Google and Microsoft Live. It appears that the only way to attain merchant verification through Yahoo is to advertise on Yahoo Local.

EDIT: Update to the Yahoo. Local results.